Category Archives: Fleet

Why guinea pigs and pester power could provide lessons to boost fleet sales

  Recent research has shown that nearly two-thirds of parents believe that ‘pester power’ exists as a powerful force in the retail market – and the two guinea pigs scurrying around my house mean I am inclined to agree. Pester …

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Four ways to improve your research results this year

The start of the year tends to be survey season. Here are our four simple techniques for getting the most from your research 1) Do you know why you are asking these questions? You want to be sure you know …

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Fuel fraud by car and van drivers rising

Fuel fraud committed by company car and van drivers is rising as petrol and diesel prices rocket, our research suggests. With fuel now costing £6 a gallon and raw material costs driving up the price of most vehicle parts, such …

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Challenging conventional wisdom on wholelife costs…

When suppliers help fleet operators to assess the cost of operating different vehicles, they tend to use a wholelife costs model. One of the most common methods is to use a pence-per-mile (ppm) figure to identify the comparative costs of …

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