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Fleet Sales Management
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| £1,050 Only available as part of BPG toolkit
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For dealers and their fleet sales managers to fine-tune their corporate sales. Defining the market. Defining your strategy. Developing a fleet sales team. Finding the customers. The fleet sales process. Management controls. Retaining your customers. Action planning. Preparing for fleets of the future.
List of Contents:
- The corporate market
- Defining your market
- Defining your strategy
- Developing the team
The professional sales consultant
Recruiting the right person
- Finding the customers
Targeting
Prospecting
Telemarketing
Direct mail
Public Relations
- The sales process
Getting face-to-face
Understanding customers' requirements
Steps to the sale Professional business communications
Exploiting all opportunities
- Sales control
Sales control system
Sales objectives
Lost sales analysis
Sales meetings
- Retaining customers
9: Action planning
How to use the checklists
- Appendix
Helping your clients to analyse their motoring cost base
Helping your clients to justify the business decision
A change of focus for business user specialists ... and here's a fleet I made earlier
Fleets of the future
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