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Best Practice Guides
Innovate or Liquidate
The Motor Retailing Toolkit 1: Dealership Management
The Motor Retailing Toolkit 2: Sales & Marketing Strategies
Sales Management, Part I
Sales Management, Part II
Used Car Management
F & I Management
Fleet Sales Management
Selling Skills for Car Sales Professionals
Selling Skills: Prospecting and using the phone
Aftersales Management, Part I
Aftersales Management, Part II
Parts Management
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Best Practice Guides
Selling Skills for Car Sales Professionals
£1,050 Only available as part of BPG toolkit

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Designed to motivate the car sales specialist. What the job today really involves. Eight key stages in the sales process, from qualifying customers to referrals and related selling. Prospecting the easy way. Tried and tested ways to kick-start sales. How to communicate more effectively with customers.

List of Contents:

  1. Selling cars today – what the job really involves

  2. Step 1: qualifying customers

  3. Step 2: presenting the right car

  4. Step 3: the demonstration

  5. Step 4: valuing the part-exchange

  6. Step 5: dealing with objections

  7. Step 6: closing the sale

  8. Step 7: related selling

  9. Step 8: referrals are critical

  10. Case Study: Car sales professional’s secrets of success

  11. Case Study: Qualifying, presenting and closing

  12. Case Study: Prospecting the easy way

  13. Case Study: Business is slow? Says who?

  14. Testimonial letters: a key part of your sales tool kit

  15. Making a business appointment by phone

  16. Listen up: how to communicate more effectively with customers

  17. How silence can help the sales process

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