The Sewells Dealer Attitude Survey solicits the views of dealer principals on key areas of dealer and manufacturer interface to determine the strengths and weaknesses of the vital relationship between them. Final results will cover 34 UK vehicles manufacturers represented. They regard it as an invaluable benchmark in assessing the performance of many of their dealer facing programmes.

Why you need this research Sewells Dealer Attitude Survey gives vehicle manufacturers and importers an invaluable insight into the standard of performance their dealers expect from them - and just how well their sales, marketing and support programmes live up to dealers' demands in a fast-changing marketplace.

It will help manufacturers:

• Find out what their dealers really think about them

• Critically asses the performance of their key dealer facing programmes

• Check out how good their competitors relationships are with their dealer networks

• Develop solutions to problem areas highlighted by the survey

• Monitor the quality of their relationship with dealers on a year-on-year basis