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The Engine Oil and Supplier Survey reveals big changes in the UK market for engine oil. Following up on similar Sewells research in 2001, this latest survey shows there has been a marked swing to the use of synthetic oils and a considerable increase in usage of 0W/30 and 5W/30 oils. As to the main focus of this project – workshops’ and accessory shops’ satisfaction with oils and their suppliers – the research confirmed extremely high satisfaction rates. However, the report warns that price could become the differentiator for suppliers when satisfaction runs at such a high level.
The Engine Oil and Supplier Survey polled workshop managers (both franchised and independent) about the engine oils they sell and their relationships with the supplying companies. It also looks at the motorists’ accessory shop sector for completeness.
This survey is basically attitudinal research looking at what workshop and accessory shop managers/proprietors think and feel about the engine oils they sell, and the companies supplying them - uniquely comparing all the players on the same basis at the same time. Comparisons are also drawn with similar research carried out in 2001.
The study also set out to collect some quantitative data about the UK marketplace for engine oil, this involved interviews with 240 franchised workshops, 265 independent workshops/fast-fits and 75 motorists’ accessory shops. The results include 22 brands of oil by name – 21 for workshops and 18 for accessory shops.
For a sample of the Garage/Service survey please click on the PDF link to the right of this page.
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