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Many suppliers have customers in the car and motorcycling industry and the need for market intelligence, trends and industry data is essential when putting in place business strategies. Sewells' Motorcycling Report 2007 contains essential market information for companies operating in this business arena, for example, oil, tyre, finance, warranty and parts suppliers. The industry has seen an increase of car dealers taking on a motorcycling franchise so the report is an excellent reference point for other car dealers who would like to explore this market.
Although the motorcycling industry can be considered to be in its maturity, it is when compared to the car industry, still very much in its infancy. The distribution of motorcycles in the UK does not rely on a deeply structured network of dealers and manufacturer standards, but more on local groups that serve a variety of different tastes with different types and makes of motorcycles – often aligning new bikes against old, competing marques against different PTW (Powered Two Wheels) platforms.
However, the nature and structure of the market has started to change. The increased popularity of motorcycling has brought closer manufacturer relationships and the birth of solus retail and service networks. As this pace of change accelerates, strategic planning for the future is never more a clear priority for those with a vested interest in the motorcycling industry.
The Motorcycling Report comprises of six parts:
1. The report considers the new motorcycles and scooters (Powered Two Wheels – PTW)
2. How PTW’s are distributed across Europe
3. The structure and strength of the used PTW market
4. The structure of the PTW retail market, distribution and finance
5. The impact of the consumer and changing consumer attitudes
6. The PTW service and repair market are analysed in-depth to give a broad view of the drivers behind ownership and PTW maintenance.
For more information call Sewells on 01733 468254.
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