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The Motor Retailing Toolkit 2: Sales & Marketing Strategies
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| £1,050 Only available as part of BPG toolkit
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This is a follow up to Toolkit 1 containing series of articles that can be used as discussion documents at meetings, for staff training or refreshers for managers. Toolkit 2 is broken down into three main areas covering 30 articles:
Part 1: Sales Management
Sales team professionals. How professional are your team and can you tell the difference?
Better utilisation of sales people’s time increases overall dealership profitability
Learn how to diagnose problems, take action and prevent poor performances in the future
Part 2: Sales Selling
Prospecting – why sales leads sometimes dry up
Referral selling. A look at a frequently unused sales area; do you measure it?
Create more selling time. Strategies and specific tactics to help you spend more time at what you do best!
Part 3: Sales & Marketing
Marketing ideas across the dealership – internal marketing is just as important as external
Spend less – sell more. The rules that keep customers coming back for more
To market yourself, find out why customers buy from you
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