We produce automotive insight assets to help our clients solve boardroom and commercial challenges through extensive engagement with the fleet market.

Sewells specialise in providing automotive, fleet supplier and leasing focused market insight.

Each and every year Sewells interview 5,000+ fleet decision makers  in order to tap into their vast well of knowledge and experience. This unique fleet community engagement enables us to support our clients with reliable insight assets used to predict future trends, map changing customer priorities and develop business strategies to exploit growth opportunities. 

Our unparalleled level of access to named fleet automotive decision-makers enables unique multi-fleet business, customer/supplier decision maker stakeholder market perspectives. This knowledge and expertise allows us to be flexible in our approach to help clients fulfil their insight requirements.

This is why leading automotive manufacturers, leasing and finance companies, car rental providers, franchise dealer groups, fast-fit companies, independent industry experts and industry trade associations trust Sewells to provide insight and analysis to support planning and strategy and inform decision-making.

We deliver both tactical and strategic support in the following areas:

  • Market sizing
  • New market opportunities
  • Barriers to market 
  • Strength of supplier relationships
  • Customer satisfaction
  • Competitor evaluation
  • SIC code analysis
  • Stakeholder gap analysis
  • Media measurement 
  • Marketing communications evaluation
  • Brand health assessment
  • Independent measure of the value chain/fleet mobility opportunity

Our Team

Ian RichardsonGeneral Manager

With more than 25 years’ experience within the automotive industry, Ian has a vast pool of knowledge to draw upon with specialist insight into the manufacturer, dealer, leasing, aftermarket, and fleet services sectors.

Benjamin EnwucholaSenior Research Executive

Benjamin Enwuchola

I am passionate about key trends and processes associated with the Fleet industry. I currently work across our key clients/analysing data and support the production of our syndicated reports. Although new to the automotive industry, my enthusiasm is driven by my affection for the Aston Martin DB9 – my long term pin-up model. I regularly dive into data looking for key trends and understanding the ever-changing scope of the Fleet industry, drawing upon primary/secondary data sets.

Hilary BardenHead of Projects

Hilary takes the lead in managing the majority of Sewells' detailed research projects, ensuring surveys, qualitative interviews and desk research all combine seamlessly to create the most incisive market analysis in the automotive sector. Hilary also looks after our databases and datasets.

In her free time, Hilary enjoys travelling, running, event planning and is an avid gardener while nurturing her beloved cat and tortoises. All in a days work. 

Hannah PickstoneHead of Research

Hannah Pickstone

I have 15 years' experience in the industry with market-leading global brands within media and travel and specialise in Voice of the Customer (VoC) research; mystery shopping; customer segmentation and profiling; brand evaluation and positioning (gap analysis) brand health tracking; advertising awareness and effectiveness. Outside of work you can usually find me outside: camping, meandering, cycling (just for fun - strictly no lycra), snowboarding, messing about on a boat, and invariably at some point getting tucked into a well-earned picnic. After deciding to have a family my husband and I are now trying to figure out how to do all of this with a small child and a toddler......

Mark SutcliffeEditor SME Series, Electric Vehicles, Public Sector

A former news editor of agenda-setting industry journal Fleet News and editor of website Fleet News Net, Mark has more than 10 years' experience in the automotive and related sectors and a total of 25 years’ publishing experience across a variety of markets. He has a special interest in alternative fuels, telematics and integrated transport systems.

Jonathan ManningEditor FN50, FN200 Fleet Market Report

A former editor of influential industry journal Fleet News and launch editor of Fleet News Europe, Jonathan has more than 15 years’ experience in the fleet market and wider experience across associated sectors. He has a special interest in innovative finance and leasing products and integrated corporate mobility.


Sewells Research & Insight, a subsidiary of Bauer Media, has been around for more than 40 years gathering and generating intelligence and insight for our clients. We are a leading provider of business intelligence in the UK for information on the fleet and vehicle leasing markets. We regularly help our clients predict future trends, map changing customer priorities and develop business strategies to exploit growth opportunities.



We asked Sewells to deliver a clear view of the key drivers for reducing fleet emissions within company car and van fleets. They identified acceptance levels and assessed barriers that may have blocked environmental initiatives.


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