Fleet Market Report 2016

The Sewells Fleet Market Report provides the most comprehensive analysis of the UK fleet market for more than a decade – identifying market performance, future challenges and delivers in depth analysis of key trends.

 

This comprehensive body of work identifies dynamic trends within distinct sectors of the UK fleet market to determine overall health and forecast growth patterns over the next 12 months.

 

By polling a network of decision-makers operating across all segments of the market – from small start-ups to large corporates – the Fleet Market Barometer provides a 360-degree view of the market to bring clarity and valuable market intelligence on a sector-by-sector basis.

 

The report drills down into UK car sales data, fleet market size and future outlook and also explores both established and emerging trends such as alternative fuels, technological developments, legislative challenges and future developments.

 

And by bringing a bespoke approach to surveying a complex market, this unique product drills down deeper than every before to unlock powerful insights into specific sectors of the market.

 

The UK Fleet Market 2016 Report provides an overview of the current state of the fleet market, its challenges and opportunities and supports planning and decision-making in the following key functions:

 

Market structure

Market sizing

Fleet decision-making

Business development

Industry sector analysis

Fleet operators’ geographical analysis – support resource deployment

Knowledge to support training of advertising agencies

Commercial operations

Market foundation data to increase knowledge

 

In an increasingly competitive environment Sewells provides valuable insight that delivers market context and direction to the multi million pound fleet sector.

 

The UK Fleet Market Report 2016 is available to order now.

For enquiries please email ian.richardson@bauermedia.co.uk

 

 

SME Fleet Market Dynamics

 

A ground-breaking series of in-depth reports on the largely unmapped small business sector establishing the size, characteristics and future evolution of the small and medium sized company car and business van parc.

 

The UK’s burgeoning SME sector accounts for more than half of Britain’s company cars and vans, operating 2.5 million vehicles out of the combined parc of 4.5 million vehicles.

 

This equates to 55% of the fleet vehicle parc and 99% of all fleets are SMEs. Sewells has produced in-depth modules to underpin supplier sales and marketing strategies.

 

This sector has experienced rapid growth as the UK economy recovers from the 2008 crash and emerges from recession, with the number of active SME businesses increasing by almost 4 per cent last year.

 

Key themes include:

 

Market fundamentals

Sectoral segmentation

Purchasing policies and patterns

Sales channels

The customer journey

Supplier influence

Growth projections

Key trends

Future evolution

 

This series of three reports establishes the size of the market and the characteristics of the distinct segments within it and goes on to explore the opportunities and future potential of this dynamic sector of the fleet market.

 

The SME Fleet Market Dynamics Report is available to order now.

For enquiries please email: ian.richardson@bauermedia.co.uk

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