Provides a comparative measure of manufacturer brand satisfaction in the fleet sector to facilitate Independent benchmarking of customer satisfaction and gauge future growth prospects.
Over 50 KPIs are measured to provide stakeholders in sales, marketing and operations to inform planning and to better understand their customer footprint and future brand consideration opportunities.
Brand satisfaction is measured annually across 24 manufacturer brands providing a benchmark of performance of product, service, franchised dealer and brand health vs. competitor set and by car segment.
Brand measures include future model consideration, brand consideration, affinity/like and choice list penetration.
The customer touch point KPIs measure four departments: sales (including product/brand attributes), operations, franchised dealer and marketing.
Benchmarking is conducted annually between July and September with a total research sample in excess of 1,500 fleet interviews, with fleets of 25 or more cars.
Manufacturer brand consideration opportunities can also be measured
Results of this year's work are now available, for a sample of the results or to discuss in confidence please contact: [email protected].