SME Fleet Market Dynamics

A ground-breaking series of in-depth reports on the largely unmapped small business sector establishing the size, characteristics and future evolution of the small and medium sized company car and business van parc.

 

The UK’s burgeoning SME sector accounts for more than half of Britain’s company cars and vans, operating 2.5 million vehicles out of the combined parc of 4.5 million vehicles.

 

This equates to 55% of the fleet vehicle parc and 99% of all fleets are SMEs. Sewells has produced in-depth modules to underpin supplier sales and marketing strategies.

 

This sector has experienced rapid growth as the UK economy recovers from the 2008 crash and emerges from recession, with the number of active SME businesses increasing by almost 4 per cent last year.

 

Key themes include:

 

Market fundamentals

Sectoral segmentation

Purchasing policies and patterns

Sales channels

The customer journey

Supplier influence

Growth projections

Key trends

Future evolution

 

This series of three reports establishes the size of the market and the characteristics of the distinct segments within it and goes on to explore the opportunities and future potential of this dynamic sector of the fleet market.

 

The SME Fleet Market Dynamics Report is available to order now.

For enquiries please email ian.richardson@bauermedia.co.uk

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